THE MEDASH JOURNAL
Data & measurement
Practical publishing guides, clear measurement and thoughtful software comparisons.
Why 5.5% and 1.09% can describe the same posts
Compare a simple mean with an aggregate rate using a clearly defined two-post example.
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Per channel, seat, brand or social set: compare social tool costs
Compare public billing units with dated vendor sources and reproducible arithmetic.
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Engagement rate: followers vs impressions, with worked examples
A 3.8% follower-based rate and a 1.9% impression-based rate can describe the same post. Learn why the denominator matters.
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